On this site, we write about the values that we try to promote when we do our day-to-day advisory work with clients through our firm, Prospect Communications Inc.
It’s easy to use phrases like teamwork, real team-player, good communication and positive values but much harder to not only discuss but actually live the kind of values that make youth sports a great experience for the very people they are there for: our kids.
We noticed an article in the National Post over the Labour Day weekend. It is entitled, simply: "What youth sports can do. The true sports report".
One excerpt in particular caught our eye. It reads as follows:
The vast majority of Canadians (nine out of 10) recognize that community sport can be an enormous force for good – and they want it to be. But they are also very concerned that sport is falling far short of its potential. They are worried about too much aggression, cheating and unfair behaviour. They are worried about win-at-any-cost attitudes and that too many young people are leaving sport for the wrong reasons. They are worried about the negative behaviour of a fraction of parents who make it difficult for everyone else and they are worried about the influence of commercial sport values on the values of community sport.
Here's the link to the full story in the National Post
Words alone can’t do it. But if we act on some of the basic ideas presented in this article, then coaches, parents, as well as youth and amateur sports administrators—those who are truly the caregivers and the gate-keepers of youth sports—can continue to take the steps needed to keep sports fun and a wonderful experience for all of our kids.
We won't always get it right, but we can aim high.
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